Full Report: Banks Acquired –
Actions and concerns of customers whose bank was part of an acquisition.
Project Catalyst investigated the attitudes and behaviors of bank customers, whose bank was acquired.
Banks Acquired includes data from 100 bank customers whose banks were acquired. The purpose of this research is to unveil insights about the banking customer’s attitude toward the acquired bank. These fresh insights will help bank executives understand the accountholder’s viewpoint during and after the merger and acquisition process.
The full report provides 31 pages of analysis and insights from 100 bank customer’s attitudes regarding their acquired bank, 21 of the 35 recently acquired U.S. banks, sentiment, expectations and apprehensions. Banks Acquired contains 24 graphs illustrating the analysis of our findings.
This Project Catalyst study looks at bank customer’s behaviors and attitudes during and after an acquisition.
- Executive Summary – extensive summary of findings
- Purpose and Method – defines the reasons and method used in this discovery
- Quick Glance – Overview of demography and key findings
- Demography – household income, education, career, ethnicity, employment
- Relationship – Customer’s relationship with their bank
- Actions and Concerns
- Expectations and Apprehensions
- Insights and Recommendations
- 24 graphs and several images
Questions or further information regarding this study please contact: