Tech Tuesday: A 2020 Look at Financial Wellness
Meet Rebecca Liebman, CEO, and Co-founder of LearnLux, a financial wellness company. We first met Rebecca on Tech Tuesday last July and both Rebecca and the company have continued to prosper since, including being honored on a national stage as a recipient of Fast Company’s World Changing Ideas Award for the category of Education.
I am bringing Rebecca and our interview back to the light because the role of financial wellness is more important than ever. Many American’s personal finances have been affected by COVID-19, and our country’s levels of financial stress are higher than ever. To support employees, employers, and the greater community, LearnLux has launched the How to Financially Navigate COVID-19 resource page.
As a reminder, LearnLux helps employers reduce financial stress in the workplace by offering employees a high tech, high touch financial wellness platform. Our program blends digital lessons and interactive tools with on-demand Financial Advisors to provide unbiased, holistic financial wellness. As a result, employees feel financially confident, which makes them happier, more productive and more engaged at work.
Listen in below as Rebecca and I discuss the realities of financial wellness and what companies, in particular, can do to help their employees improve their relationship with money.
#TechTuesday Highlight #69: Rebecca Liebman, CEO, and Co-founder of LearnLux
Tell us more about what you do and how did you move into your space?
I moved to Kenya in 2012 to do environmental work, but when I was there the mobile payments company m-pesa was taking off and I was able to see how many financial technologies worked in Kenya because there was no stable banking infrastructure.
I was fascinated by the number of ways people were creating access to financial services that haven’t worked in America. When I came back to The States I started working at a lab at MIT and was looking trends and tendencies in financial services. My lab at MIT was brilliant Ph.D.’s, but nobody could figure out how to open a retirement account. I realized that we needed a better way to help people make the right financial decisions – and that’s when I started LearnLux.
What role do you play in the tech ecosystem and why is that role important?
I’ve always been in the startup community. I’m focused on building a big, meaningful company. I think it’s really important because we need to create more pattern recognition for people who look like me to run tech companies, so hopefully, I can be part of changing the image of what a successful entrepreneur needs to look or be like.
How has technology impacted your industry and why is this important?
Tech has allowed us to digitize a financial plan and education, allowing it to scale further than ever before and create more access to people.
What do you believe is the most exciting tech trend for 2019 (as it relates to your industry)?
Financial wellness being offered through your employer is becoming the norm.
Who is a person that inspires you? Why?
I try to learn from everyone…sometimes the people who inspire you are the ones you would never expect.
“Sometimes the people who inspire you are the ones you would never expect.”
What advice would you give for someone who wants to get into your space?
Ask for something every day where you know you’ll be told no. Building a company is all about resiliency and many people haven’t built up that muscle yet.
Have thoughts on this week’s trends or questions for me or Rebecca? Post your thoughts in the comment section or share them on Twitter. Please include the hashtag #techtuesday and mention me @ScarlettSieber! Until next week. 🙂
#techtuesday #financialwellness #financialeducation #startup #tech #womenintech #hr #businessunusual
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